The worlds of gambling and cryptocurrencies and bitcoin are colliding once again, as the World Poker Tour has teamed up with FansUnite Entertainment, an innovative new sportsbook that is powered by blockchain technology. This will be the WPT’s first foray into the blockchain market, while providing FansUnite with more exposure through a leading international poker brand.
We’ll be seeing FansUnite and the World Poker Tour collaborating in a number of different ways. Firstly, the two companies will be engaging in cross promotion on social media and international TV distribution will be provided to FansUnite through the World Poker Tour’s programming. FansUnite will also provide the WPT with promotional tie-ins from the Leicester City Football Club, the sportsbook’s official partner.
Another aspect of the deal will be in the introduction of “Plays of the Week”, on Super Channel’s Heads Up Daily. The show broadcasts news and features related to the eSports market, so this will be the first time the WPT will get involved with this emerging sporting industry.
As you can see, this will be a mutually beneficial partnership. Both the WPT and FansUnite will be able to expand their reach across new markets, promoting themselves to viewers who are currently unfamiliar with their products.
“The sports betting and blockchain industries continue to provide applications to the gaming world, and the World Poker Tour is proud to name FansUnite as an official partner,” says Adam Pliska, CEO of the World Poker Tour.
According to Darius Eghdami, the World Poker Tour has been on the forefront of gaming entertainment for the past 20 years, gaining instant name recognition and making it the perfect partner for the cryptocurrency-powered sportsbook. Pliska is just as thrilled with the deal, excited about introducing FansUnite to the millions of WPT fans and players around the world.
This year has seen plenty of interaction between the blockchain and poker worlds. In September, the World Crypto Con at the Aria Casino in Las Vegas hosted a blockchain poker tournament. It was only the second time that the world markets interacted, after a similar blockchain poker tournament was hosted at the Blockchain World Conference.
Blockchain technology continues to be a be perfect fit as a partner in the poker market. The technology offers both online and land-based players a new way to experience their favourite game, and there is plenty of opportunity for more interaction between these two industries. The recent deal between the World Poker Tour and Fans Unite will only serve to strengthen the bond and make way for many more similar partnerships to be formed in the future.
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